Zebra Technologies Vertical Marketing Lead in Lincolnshire, Illinois


Zebra empowers those on the front line in retail, healthcare, transportation and logistics, manufacturing and other industries to achieve a performance edge - an edge that translates to delighted customers, good patient outcomes and superior business results.

As the pioneer at the edge of the enterprise, our products, software, services, analytics and solutions are used to intelligently connect your people, assets and data.

Real-time information – gleaned from visionary solutions including hardware, software and services – gives organizations the competitive edge they need to simplify operations, know more about their businesses and customers, and empower their mobile workers to succeed in today’s data-centric world.

The primary purpose of the Vertical Solutions Marketing Advisor – Government/Public Safety is to lead a cross-functional team in North America to develop Go-To-Market (GTM) planning, strategy and execution across vertical marketing, product, channel and sales functions and grow our presence in Police, Fire and EMS (Emergency Medical Services), as well as critical infrastructure segments (Utilities, Public Works, and DoT). The position serves to define and build the market through awareness and demand generation initiatives to grow sales opportunities for this space.


  • Develop the annual North American Government vertical GTM strategy across multiple marketing functions, sales, business intelligence, strategy and product teams

  • Lead execution of regional GTM strategy along with vertical sales leadership, including reputation, demand creation, sales / channel enablement and market intelligence tactics

  • Accountable for overarching ‘storytelling’ and content development, particularly high-value assets for thought leadership, lead generation and account based marketing programs

  • Build & nurture a program that contributes to reputation and customer reference pipeline to support vertical growth

  • Determine and develop appropriate sales enablement materials to ensure successful interactions between sellers and prospects

  • Steer Channel-specific marketing efforts to expedite sales cycles with and through partners


  • Preferred Education:

  • BA/BS degree in relatable field.

  • Preferred Work Experience (years):

  • 8+ years in marketing

  • Key Skills and Competencies:

  • Strategic thinking and converting strategy into execution

  • Organizational agility: matrix, direct and indirect management

  • Exceptional influencing skills

  • Partnership skills with sales senior management

  • Drive results and execution through a virtual team

  • Ability to technically understand how products fit in to create and deliver a solution

  • Excellent presentation & communication skills

  • Budget management – planning, forecasting, etc.

  • Understanding of the complex business go to market model

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Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, ancestry, marital status, age, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at 847.793.6772.

The EEO is the Law poster is available. The EEO is the Law poster supplement is available.

Job ID 53548

Function Marketing