Alight Senior Manager, Product Marketing – Global Payroll in Lincolnshire, Illinois
As a leading provider of human capital solutions, we help our clients and their people navigate the complexity of health, wealth and HR. We combine data-driven, consumer-centered technology with personalized care and service to deliver a superior customer experience. Our dedicated colleagues across 28 global centers help 23 million people and their 11 million family members simplify work and life, both now and in the future. At Alight, we are reimagining how people and organizations thrive.
We are looking for an experienced product marketing professional to join our organization and lead product marketing for our global payroll business.
The Alight marketing team is a dynamic group of global, modern marketing professionals working together across the firm in brand, design, product marketing, digital, engaging experiences, content, corporate communications, operations, data and analytics, client and regional marketing to drive global marketing for Alight. As a part of this team, you will be responsible for leading the process of bringing our global payroll solutions to market through our marketing channels. You will identify and execute the product positioning, messaging, product launch strategy, while ensuring sales teams and clients/prospect understand it.
This role reports to the head of product marketing and works closely with product management leadership and marketing partners in order to create, execute and manage on product marketing priorities.
As a Senior Manager, Product Marketing – Global Payroll, a typical day to include the following:
Product marketing strategy
In alignment with product and solutions strategy, create a foundation of customer, industry and channel insights that will inform product and go-to-market strategies for the global payroll solutions portfolio. Develop a deep understanding of the competition, buyer personas, channel and industry trends to influence product, business development and go-to-market decisions. Use this research and data to develop the value proposition, product positioning and key messages for all global payroll solutions. Ensure messaging and positioning is global, customizable by region where appropriate and aligns with the overall Alight value proposition and messaging.
Global product launches
Plan and execute dynamic global product launches coordinating across internal teams to bring new and existing payroll solutions to market. Craft compelling and functional launch assets that crisply and consistently articulate the value of Alight and our comprehensive payroll solutions. Launch assets may include sales presentations, web content, videos, infographics, demo content, sales tools and more. Collaborate with sales enablement leader to ensure sales and customer success team launch readiness and knowledge transfer.
Product lifecycle marketing
Collaborate with content, demand and field marketing teams to translate strategy into pipeline. Create the narratives and solution content that can be used across multiple campaign touchpoints, and influence clients and buyers at multiple stages of the customer journey. Monitor P&L performance, competition, market conditions, client and sales feedback, and adjust solution assets and/or create new materials as needed to maximize revenue opportunities and optimize the customer journey. Serve as a subject matter expert on the category internally and externally, creating and delivering presentations as needed at industry events, webinars, client meetings and more.
Education and Experience:
Bachelor’s Degree in Marketing or related fields, MBA preferred
7-10 years of B2B marketing experience
5+ years of product marketing or product management experience
HR services and global payroll experience a plus
International marketing experience a plus
Knowledge and Skills:
Proven track record of executing product launches and running effective marketing programs
Demonstrated ability to drive cross-functional alignment and coordinate matrixed teams
Ability to clearly and succinctly communicate strategies and messaging (verbally/written) to internal partners, external agencies and internal executives
Key attributes of the individual
Proven track record developing and implementing marketing programs
Ability to inspire the team and excite the organization to rally behind the strategy
Personal drive for excellence
Meticulous and detailed
Always takes initiative
Proven ability of working under pressure with resilience and tenacity
Proven ability to be a proactive leader
Proven ability to create energy and focus in highly matrixed team
Desires to continually develop new skills
Background Check Required
By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight’s employment policies. Background checks may include some or all of the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position. Additionally, an active security clearance or the ability to obtain one may be required for this role.
Equal Employment Opportunity
Alight is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, ancestry, national origin, physical or mental disability, veteran or military status, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, Alight takes affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex, sexual orientation, gender identity, protected veteran status, or national origin.
Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities, sincerely held religious beliefs, practices and observances, unless doing so would result in an undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.
At Alight, we believe that diversity should be visible, valued, and sustained throughout the organization. Alight provides equal treatment and employment opportunities to all employees and applicants for employment without regard to any protected status or other protected characteristic.
Authorization to Work in the United States
Applicants for [employment/this position] in the United States must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Alight.
We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.
Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer.
About Alight Solutions
With an unwavering belief that a company’s success starts with its people, Alight Solutions is a leading cloud-based provider of integrated digital human capital and business solutions. Leveraging proprietary AI and data analytics, Alight optimizes business process as a service (BPaaS) to deliver superior outcomes for employees and employers across a comprehensive portfolio of services. Alight allows employees to enrich their health, wealth and work while enabling global organizations to achieve a high-performance culture. Alight’s 15,000 dedicated colleagues serve more than 30 million employees and family members. Learn how Alight helps organizations of all sizes, including over 70% of the Fortune 100 at alight.com
Our values are the essence of who we are:
We believe in the power of people and know that the best ideas can come from anywhere. We act with respect and accountability, mindful that our actions affect the lives of millions in meaningful ways.
Excellence Every Day
We believe that every day is an opportunity for growth and are energized by going above and beyond what’s expected. We are one team, hungry for results, we focus on what matters, and know that for even the most difficult challenges, there is a solution – and we will find it.
We continuously reimagine what the future could be and believe that tomorrow is created by the actions we take today. We learn from one another, champion progress and challenge the status quo.
We are brave in spirit, act decisively, learn quickly and get it done.
We are forthright and genuine when we speak. People can always trust us to say what we mean and depend on us to do what we say.
Our Colleague Experience
At Alight Solutions, we are reimaging how people and organizations thrive. To deliver on this purpose, we do things differently. From company leaders to our newest colleagues, we all play a role in bringing our values to life. Every colleague shapes how Alight can become better, stronger and brighter – together. With technology as our catalyst and humanity at our core, we advance each day toward a better future in work and life.
We understand the powerful human connections that create success for organizations. We bring an industry leader's expertise and a true partner's commitment to our benefits and administration solutions around health, wealth, HR, finance and consumer experience.
Are you interested in helping us shape the future of work and life for organizations, people and their families? If so, you've come to the right place.
Help us reimagine how people and organizations thrive!
Our story starts with a simple, universal truth: Every business is a people business. We are Alight Solutions. Reimagining how people and organizations thrive.