Job Information
Realtor.com Digital Advertising Manager - Avail (Part of The Realtor.com Network) in Chicago, Illinois
Digital Advertising Manager - Avail (Part of The Realtor.com Network)
Chicago, IL
About us:
Realtor.com®, a leading online destination for real estate services, has acquired Avail. This role will align with the Avail team, the newest addition to therealtor.com®network. Avail offers a software platform with a complete set of tools, guidance, and best in class educational content providing landlords with everything they need to be confident and professional.
The Role
The Digital Advertising Manager withAvail (Part of The Realtor.com Network), is an important role to help the company achieve scale—faster. You’ll work directly on the marketing team and report up to the Marketing Director. While being the primary lead for creating, executing, and reporting ad campaigns, you’ll also partner with agencies to fulfill company growth objectives. Leveraging your skills as a persuasive copywriter, you’ll work to position and frame campaigns that attract and convert ideal customers. You’ll become an expert of the landlord and tenant life cycles and unit life cycles, and the ad channels that have the most impact on each cycle, respectively. Apply today if you want to join a fast-growing startup focused on making a positive impact on communities nationwide.
What will you do?
Responsibilities
Strategize, develop, manage, and report ad campaigns across Google, Facebook, podcasts, sponsorships, and other channels
Develop campaign ideas, draft campaign briefs, write copy framing USPs, and lead visual asset creation efforts
Work closely with Avail Research Team and Customer Service to understand the Avail customer
Directly manage campaigns, as well as work with agencies to see through campaign execution
Ideate, setup, execute, measure, and iterate on A/B and multivariate tests to optimize campaign efforts
Lead conversion rate optimization efforts through on-page experiments and work with design team to create high-converting landing pages
Assist in the growth and optimization of content and email lead generation initiatives
Research, evaluate, and propose opportunities for new channel expansion
What will you bring?
Requirements
Have an attitude of “whatever it takes”
Expert knowledge working in Google Ads, Bing Advertising, Facebook Ad, and other ad platforms
Highly skilled in framing product value propositions with compelling and persuasive copy with the intent to drive consumer response
Highly organized and capable of managing multiple projects simultaneously
Demonstrable experience managing several ad campaigns across multiple channels, simultaneously
Demonstrable ability to self-learn and the desire to self-start projects
Experience in working with and managing multiple contractors and/or agencies at once
Expert proficiency using Google Analytics, Facebook Insights, Google Tag Manager, and other tools to measuring campaign performance
Experience leveraging tools such as Full Story, Google Optimize, and Hotjar to execute on-page optimizations
Basic knowledge of HTML, CSS, and Javascript
3+ years experience creating, managing, and measuring digital ad campaigns
Nice to Haves:
Passion for real estate investing, property management, landlording, or real estate in general
Experience operating in-person marketing activations and/or event planning
Knowledge of real estate and/or proptech landscape, especially in Chicago
Experience using Digioh, Provesrc, Iterable, and Zapier
Experience with the OKR framework
This is a full-time position that could be based in Chicago, IL or in one of our offices for the right candidate.
about realtor.com
Atrealtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees that work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, 70 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.
We’ve got great offices across Canada and the US and lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make home buying and selling easier, and more rewarding for everyone.
Let’s make a difference, together. For Real.
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