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SANS Institute Demand Generation Manager in Chicago, Illinois

Demand Generation Manager

ยท Chicago, Illinois

Employment Type Full-Time

Minimum Experience Manager/Supervisor

About the Role

We are seeking a talented Demand Generation Manager to drive our growth and accelerate prospects and customers through our demand funnel. This role will be responsible for tracking, analyzing, and implementing all facets of demand generation activities. The right individual will have proven B2B marketing experience, a strong command of funnel management tactics, and marketing technology experience, including and marketing automation systems (such as Salesforce Marketing Cloud, Marketo, Eloqua or Pardot).

Success in this role requires a motivated individual to work cross-functionally with Marketing and Sales teams to execute demand generation campaigns, manage campaign data flow, and track funnel activity.

This role is remote, reporting directly to the Director of B2B Marketing.


  • Leverage positioning, messaging, buyer personas, and other information to execute effective marketing campaigns and programs that focus on the development of Leads, MQLs, and SQLs.

  • Develop engaging lead nurturing journeys for new prospects and existing customers

  • Map content and marketing collateral to the buyer's journey by vertical, buyer stage, and persona

  • Manage an Account-Based Marketing approach to support identification, prospecting, and penetration into target accounts

  • Produce campaign summaries to track conversion rates, lead flow, and identify new opportunities to improve existing campaigns

  • In collaboration with Sales Operations and Digital Marketing Teams, maintain/enhance database quality, process data imports, and provide segmentation for marketing campaigns in compliance with CAN SPAM/GDPR laws

  • Createsales enablement materialsin partnership with SANS sales and marketing teams, includingpresentation decks, sales flyers, and other communication materials

Preferred Qualifications

  • 5+ years of hands-on experience in a B2B demand generation environment

  • Experience executing cross-functional demand generation programsandlead nurturing journeys

  • Direct experience working with CRM and Marketing Automation tools such as Salesforce Marketing Cloud, Marketo (or similar), and for management of email campaigns, lists, imports, campaigns, dashboards, and reports

  • Understanding of email marketing best practices

  • Passion for results, measurement, and optimization to continuously drive ROI

  • Experience with Account-Based programs a plus.

  • Experience with PathFactory a plus

  • Experience using data and metrics to measure impact and determine improvements

  • Strong attention to detail

About SANS Institute

The SANS Institute was established in 1989 as a cooperative research and education organization. Today SANS is the most trusted and by far the largest source for information security training and security certification in the world, with programs reaching more than 165,000 security professionals worldwide. As the leading organization in computer security training, SANS is known for providing intensive, immersion training designed to help security professionals master the practical steps necessary for defending systems and networks.

At the heart of SANS are the many security practitioners in government agencies, corporations, and universities around the world who invest hundreds of hours each year in research and teaching to help the entire information security community. Will you join our team?

EOE, including disability/vets