Serco Data Scientist/SR Analyst (Marketing) in Chicago, Illinois
Leverage your “science first” mentality, curiosity, deep technical expertise, and problem-solving skills to explore, discover, and predict patterns and insights within complex data sets. This includes enabling government to capitalize on the value proposition of advanced analytics, and the derivation of clear narratives that help our clients understand their data and how those insights address their research questions.
This position is located in Chicago, IL. Onsite at the John C. Klucyznski Federal Building, 230 S. Dearborn St. Suite 3098, Chicago, IL 60604 .
( Telework is in progress currently due to COVID.)
An active DoD Secret clearance is required upon start date
Facilitate access to all-inclusive marketing event and response details that encompass both national, local, and virtual marketing platforms. This information will create a common operating picture to provide immediate input on marketing effectiveness of events planned and executed at all levels of the command. This is particularly important to demonstrate the linkage between local marketing campaigns and all the responses that they may generate, even to the national platforms to justify the resourcing.
Facilitate analytics from GoArmy.com, Adobe Analytics,SalesforceDat o rama, and Google Analytics by:
Developing and maintaining reporting metrics, providing data extracts, and conducting analysis on website-wide metrics for general situational awareness for Army Recruiting Command leadership and staff.
Conducting regional/local website analysis over specific timeframes to aid in the assessment of Training and Doctrine Fusion Board events.
Developing and maintaining reporting metrics and conducting analysis on local ad placements linked to website calls to action as part of Army Recruiting Command marketing campaigns.
Conducting analysis on unit-level websites; compare effectiveness among the commands and teasing out best practices.
Facilitate social media analytics with tools such as Digimine by:
Developing and maintaining reporting metrics, providing data extracts, and conducting analysis on the collective social media marketing effort across all platforms used in Army Recruiting Command
Conducting regional/local and platform-specific analysis of Army Recruiting Command Social Media campaigns.
Developing reporting techniques and formats for easy consumption by Army Recruiting Command leadership and staff
Tracking all common metrics (e.g. Likes, Shares, Comments, Retweets, Reach, Engagement Rate, Followers, Response Times, etc.) to determine the most effective ways to measure team performance; highlight best practices for optimal engagement of the target audience; and associate responses to particular campaigns.
Degree (Master’s required) in science, technology, engineering, mathematics, computer science, economics, or other related business or technical discipline is required
Extensive experience in social media analytics and marketing campaign effectiveness.
Experience in Adobe Analytics - marketing analytics background
At least 5+ years of experience in the field
DoD Secret clearance required
Experience with data analytical tools, languages, and libraries such as Python with Pandas, scikit-learn, and others, and R using RStudio
Experience with regression models, time series models, decision trees, random forests, and text analytics using additional support models and methods to analyze and model marketing and lead data for trends and effectiveness.
Ability to frame and scale data problems to analyze, visualize, and find data solutions, and translate customer qualitative requirements into quantitative and technical approaches
Experience creating meaningful data visualizations and interactive dashboards using platforms such as Tableau, Qlik, Power BI, RShiny, plotly, and d3.js to communicate findings and relate them back to how your insights create business impact
Working knowledge of databases and SQL; preferred qualifications include linking analytic and data visualization products to database connections
Superior communication skills, both oral and written
DoD experience is preferred, with marketing and recruiting.
Data science methods across all aspects of analytics to include descriptive, predictive, and prescriptive.
Unstructured text and natural language processing
Supervising algorithm implementation in on-premises and cloud-based computing environments
Developing software to generate reports and visualizations that summarize data sets and provide data-driven insights
Serco Inc. (Serco) is the Americas division of Serco Group, plc. Serco serves every branch of the U.S. military, numerous U.S. Federal civilian agencies, the Intelligence Community, the Canadian government, state and local governments, and commercial clients. We help our clients deliver vital services more efficiently while increasing the satisfaction of their end customers. Headquartered in Herndon, Virginia, Serco Americas has approximately 8,000 employees and is part of a $4 billion global business that helps transform government and public services around the world. At Serco, our employees are our most valuable asset - we listen, respect and support them throughout their career at Serco. We invite you to become part of our dynamic team. Serco is an equal opportunity employer committed to diversifying our workforce (Race/ Color/ Sex/ Sexual Orientation/ Gender Identity/ Religion/ National Origin/ Disability/ Vets).
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Recruiting Location : Location US-IL-Chicago
Category Information Technology
Position Type Full-Time
Security Clearance Secret
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