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West Wind Express, Inc. Marketing Specialist in Bedford Park, Illinois

This job was posted by : For more information, please see: Marketing Specialist: Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a corporation and its competitors and identify potential customers. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising and promotion staff. Deploy successful marketing campaigns and own their implementation from ideation to execution. Produce valuable and engaging content for our website that attracts and converts our target groups including new truck drivers. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return on investment and profit loss projections. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Compile lists describing product or service offerings. Initiate market research studies and analyze the findings in order to understand customer and market opportunities for businesses. Direct the hiring of advertising, promotions and marketing staff/media representatives, and oversee their daily activities. Be in charge of marketing budget and allocate/invest funds wisely. Possess new clients/contract through effective marketing skills. Measure and report performance of marketing campaigns, gain insight and assess against goals. Up to date with the latest trends and best practices in marketing and measurement. Monitor competitors. Bachelor's in Business Administration. 2 years experience.